THE WORLD’S LEADING GEAR & STYLE PUBLICATION & ONLINE STORE FOR MEN.
Founded in 2005, Uncrate is the original buyer's guide for men, both online and in print. Widely known for uncovering the best men's gear, automobiles, and apparel, Uncrate reaches a large, influential audience of discerning men not found together anywhere else. Our readers visit multiple times per day to find out about the latest and greatest products, videos, and destinations for men, allowing select brands the opportunity to reach a receptive group of powerful purchasers and tastemakers.
“He posted a link to the Uncrate article and our whole website blew up…
We immediately started to see a ton of demand”
TOTAL MONTHLY REACH: 7.7 MILLION PEOPLE
MONTHLY UNCRATE.COM VISITORS
INSTAGRAM FOLLOWERS
PINTEREST FOLLOWERS
PINTEREST MONTHLY VIEWERS
FACEBOOK FOLLOWERS
FLIPBOARD FOLLOWERS
X FOLLOWERS
APP DOWNLOADS
EMAIL & RSS SUBSCRIBERS
1.2 MILLION
123,000
96,000
5.6 MILLION
168,000
89,000
74,000
500,000
320,000
MALE AUDIENCE
AVERAGE HHI
HHI OVER $100,000
AVERAGE AGE
AGES 25-54
COLLEGE GRADS
RETURNING VISITORS
76%
$135,077
34%
37
75%
79%
78%
SOURCES: COMSCORE, QUANTCAST, GOOGLE ANALYTICS, SOCIAL NETWORKS. 
UNCRATE HOUSEHOLD INCOME
VS. MEN'S LIFESTYLE COMPETITORS
According to Comscore metrics, Uncrate.com ranks number one among all men’s lifestyle publications in terms of average household income, making Uncrate the clear leader in readership wealth and affluence. Additionally, Uncrate’s average age remains low at 37 years, making the Uncrate audience not only wealthy, but also young.
UNCRATE #1 / HHI CATEGORY
UNCRATE
MEN’S JOURNAL
HYPEBEAST
COMPLEX
GQ
MAXIM
PLAYBOY
ESQUIRE
$135,077
$124,071
$120,510
$115,203
$114,330
$109,934
$106,838
$103,206
37
40.7
34.4
35.6
43.8
42.1
40.5
38.9
AVERAGE AGE
AVERAGE HHI
SOURCE: COMSCORE Q1 2018 
THE UNCRATE READER
Successful, healthful, and hopeful, the average Uncrate reader is in his mid-to-late 30's and strives to live a carefully curated life full of well-designed and meaningful objects. He's creative, a world traveler, and works hard so that he can enjoy the finer things in life. He lives in New York, Los Angeles, or Chicago, and loves to have a story behind every purchase he makes.
CURRENT AND FORMER BRAND
ADVERTISERS ON UNCRATE.COM
AND IN THE UNCRATE PRINT MAGAZINE.
"FEATURED GEAR"
SPONSORSHIPS
The Featured Gear article has the same look and feel as organic Uncrate articles. Sold on a CPM basis, Featured Gear articles are located on every page of Uncrate.com, including the homepage, category pages, and individual article pages. We only accept brands, products, or services that fit on Uncrate. Meaning, a brand’s offering needs to be something worthy of Uncrate, targeted at the Uncrate audience, and be within the categories we cover.
BENEFITS
• Offered on a CPM rate, brand’s can scale a campaign according to desired budget.
• Un-blockable by ad blockers.
• Completely responsive design, so a brand’s article is seen beautifully on every device.
• Showcases a single product or service in a clean way, with clear call-to-action buttons.
• Average clicks to a brand’s site consistently stay around 1.0%.
• Persistent placement, so new articles flow around your Featured Gear article.
• Uncrate Stash feature lets readers save the product or service forever to their wish list.
• Buttons for readers to easily share a brand’s product or service to their followers.
EXAMPLES OF RECENT FEATURED GEAR ARTICLES
"SPONSORED ARTICLE" SPONSORSHIPS
The Sponsored Article has the same look and feel as organic Uncrate articles. It is posted exactly like a standard article, first appearing at the top of the site and gradually moving down the page as new content is posted. As with Featured Gear articles, we only accept brands, products, or services that fit on Uncrate. Additionally, due to the nature of these organic-like articles, they are not available to every brand or product.
BENEFITS
• A Sponsored Article receives approx. 400,000 impressions during its first week.
• Un-blockable by ad blockers.
• Completely responsive design, so a brand’s article is seen beautifully on every device.
• Showcases a single product or service in a clean way, with call-to-action buttons.
• Clicks to a brand’s site via a Sponsored Article is typically 2,500 to 5,000 in the first week.
• Shared by Uncrate on Twitter, Facebook, Email list, RSS feed, & iOS and Android apps.
• Uncrate Stash feature lets readers save the product or service forever to their wish list.
• Buttons for readers to easily share a brand’s product or service to their followers.
EXAMPLES OF RECENT SPONSORED ARTICLES
"GARB" SPONSORSHIPS
A Garb is a sponsored article featuring a complete outfit, put together by Uncrate’s style team. Uncrate was the first digital men’s publication to professionally style and post complete outfits. These outfit-builder articles quickly became sponsored as companies saw the dual-threat advertising opportunity of displaying their apparel beautifully, while also receiving massive direct sales. Garb articles are posted like a standard Uncrate article, first appearing at the top of the site and gradually moving down the page as new content is posted. We only accept select clothing brands that are a good fit with the Uncrate audience.
BENEFITS
• Garb articles receive approx. 400,000 impressions during their first week on the site.
• Un-blockable by ad blockers.
• Garb articles live in the Style category of the Uncrate site after the article falls off the homepage.
• Completely responsive design, so your Garb is seen beautifully on every device.
• Garb articles allow for multiple items from a single brand.
• Clicks to an advertiser’s site via a Garb range from 2,500 to 7,500 total (clicks per items vary).
• Shared by Uncrate on Twitter, Facebook, Email list, RSS feed, and iOS and Android apps.
• Uncrate Stash feature lets readers save a brand’s Garb article forever to their wish list.
• Buttons for readers to easily share a brand’s Garb to their followers.
EXAMPLES OF RECENT GARB ARTICLES
"EVERYDAY CARRY(EDC)"
SPONSORSHIPS
A Sponsored Everyday Carry Article (EDC) is one of Uncrate’s newest offerings. It is a curated collection of men’s products to be carried everyday in your pocket. Designed with a specific theme in mind, it showcases a number of products and brands. Published to Uncrate as the top post, it travels down the front page as new content is published, just like other organic Uncrate articles.
BENEFITS
• An EDC article receives approx. 400,000 impressions within the first week.
• Un-blockable by ad blockers.
• Completely responsive design, so your article is seen beautifully on every device.
• Showcases a curated collection of men’s items around a theme to be carried everyday.
• Average clicks on an EDC article are 2,500 to 7,500 total (clicks per items vary).
• EDC articles live in the Gear category of Uncrate site after the article falls off the homepage.
• Shared by Uncrate on Twitter, Facebook, Email list, RSS feed, & iOS and Android apps.
• Uncrate Stash feature lets readers save an EDC article forever to their wish list.
• Buttons for readers to easily share a brand’s products to their followers.
EXAMPLES OF RECENT EDC ARTICLES
"OUT OF OFFICE"
SPONSORSHIPS
Out Of Office is a new series set to explore select travel destinations in a 24 to 48 hour window through captivating visuals featuring expertly curated hotels, restaurants, shops, and other points of interest. An Out Of Office article offers places real men want to frequent, introducing them to hidden gems and old standbys alike from across the world. In collaboration with Uncrate commissioned photographers, each Out Of Office article features photos of a brand's product shot on-location, naturally becoming a part of the article. For this exclusive series for Filson we'll incorporate a secluded Cabin matching each region bringing curated tools, gear and Filson products needed for the stay.
BENEFITS
• An Out Of Office receives over 400,000 impressions during first week.
• Un-blockable by ad blockers.
• Completely responsive design, so your article is seen beautifully on every device.
• Each article includes 15 final photos, plus a paragraph of text.
• Instagram photos from the trip posted to the Uncrate Instagram account.
• Photography of product completed by our creative team.
• Builds brand awareness through organic sponsorship.
• Shared by Uncrate on Twitter, Facebook, Email list, RSS feed, & iOS app.
• Uncrate Stash feature lets readers save the article forever to their wish list.
• Buttons for readers to easily share the article to their followers.
EXAMPLES OF RECENT OUT OF OFFICE ARTICLES
OOO: MONTRÉAL
OOO: HIDEOUT
OOO: SMOKEY MOUNTAINS
OOO: LAS VEGAS
OOO: LAKE COMO
OOO: AUSTIN